With the weather turning distinctly wintry, we thought an article on outer garments which are waterproof and designed for dual branding would be just the ticket. The truth is, these type of items have an all year round appeal here in the UK. In other words, our exquisitely temperate climate usually blesses us with rain by the bucketful. In fact, it sometimes feels like you could count the number of dry days on the digits of one hand. Okay, that’s an exaggeration, two hands and maybe a foot.
Precise precipitation levels aside, there’s no doubt regarding the need for waterproof jackets in Britain. Which in turn represents an excellent opportunity for rebranding. After all, it makes sense to print or embroider your logo on items that are an absolute necessity because you don’t have to create demand. The demand is already there. And dual branding? Well, we’ll talk more about that after looking at some example merchandise. Suffice to say that dual branding offers benefits for your brand which don’t exist when branding entirely blank goods.
Waterproof and Designed for Dual Branding.
Before concluding, we ought to mention that the above jackets, whilst being fabulous in themselves, are only examples. Here at Fifth Column we have access to a massive selection of merchandise and can normally help you find the perfect product for your project.
That said, we only touched on the dual branding element at the beginning of this piece on waterproof and designed for dual branding. So let’s close with more on that aspect. Berghaus, North Face, Columbia, Arc’teryx and Patagonia are premium brands in outdoor performance clothing. As alluded to in the previous paragraph, we could easily have shown others. For example, RAB, Helly Hansen, Montane, Mammut and many more. There is a reason for this emphasis on brands which are classed as superior in their respective fields.
Ethically sound, high quality and high standing in the market are all key factors when it comes to dual branding. You achieve a unique effect by customising such premium marks with your logo. That is, you align your brand with something that’s recognised as being worthy of trust and respect. As a consequence, you shine a light on your own standards and ethos. It’s not a cheap answer, that’s actually an integral part of the package, but it can be a game-changer. And it’s a concept that can work in lots of different areas such as corporate gifts, high-end promotional merchandise and even corporate clothing. Much as we adore customising blank merchandise, dual branding is a specialised area that we’ve come to also love in recent years. And it’s one that our clients report as being a particularly effective tool in the building and enhancement of their business profile.